Visual+Literacy

When I look at the visual message I know right off the bat that is will tell me something about food. Knowing that the visual is about food, I see the high number so I would assume it't probably not a good things. The color choices in the text box catch my attention because of the bright colors and the pictures give me a even better visual that correlates with the text within each box, making it easier to understand.

In terms of the PAT model, I would have to say overall it does an oaky job demonstrating the techniques used to make the model. In my opinion there are both positive and negatives to the message. Although the visual message gives specific number to make their point, they then explain what the number is. However, when looking at the message on the hierarchy point of view, I would have thought they put the number in numerical value which they didn't. Comparing four different food products was nice because you could see why particular numbers in the other categories were as high as they were which was nice. Choosing to use different colors and shades of font does make it more appealing. The title of the visual message I think could be changed. Overproteined first off isn't even a real word and not all the viewer may not know what it means. Sure they will know a general idea of how much food Americans are consuming every year/day but the title could be changed to make it easier for some to know what the message is about. Other than that minor change, I would say that the designer did a good job getting their message across.